I’ve spent my career in the high-stakes world of travel and hospitality, but I’m a marketer and numbers guy by trade. That means I live at the intersection of human behavior and data.

After decades of serving as a Consultant and SVP for major brands like Spinnaker Resorts, Festiva, and Summer Bay, and President of RSI Vacations, I’ve seen every side of the entrepreneurial coin. 

Myself and our teams have launched multiple boutique campaigns, navigated complex regulatory landscapes, and managed multi-million dollar acquisitions.

But if you ask me what I’ve actually done, the answer is simple: I started.

Most people fail not because they lack talent, but because they are paralyzed by the "how." My philosophy is direct: Nothing happens until you actually begin. This bias toward action is what allowed me to scale businesses while raising six children, supporting a wife who is a Doctor of Social Work, and serving on the boards of organizations like Christian City, Save R Kids, and assisting fine organizations Bloom Our Youth.

I’m not interested in "positive affirmations" or vague business theories. I’m interested in what works when the pressure is on.

My first book, Do Something, a realistic and sometimes touching look at the philosophy of movement. It’s a breakdown of how to collapse the gap between an idea and a result. Whether you are launching a new business or simply trying to lead a family, the mechanics of starting are the same.

I don't write from an ivory tower. I write from the trenches—from the perspective of a father who has seen six kids through Christian education, an entrepreneur who has weathered every market cycle since the 80s, and a man who finds his "zen" at the beach but his purpose in the work.

If you’re tired of the "analysis paralysis" that keeps most people stagnant, I’m writing to you.